Even though the recent earthquake of Mexico on Sep 19th 2017 affected severely the flow of life and business in Mexico City, the SIAR 2017 Organizing Committee and the participating brands decided to rise to the challenge and continue with the most important watch exhibition in South America. The Salon SIAR 2017 ran from October 17th until October 19th at the prestigious Hotel St. Regis in the center of Reforma Avenue in Mexico City.
During the three days of the exhibition, relevant figures of the Mexican and South American political, financial and social communities visited the stands and meeting rooms where prominent Swiss watch companies and their respective CEOs and leaders explained their products, concepts and designs in a direct manner.
I also have to call out this, for all of the airy-ness of the design, it still comes in at a rather hefty 13.75mm thick – guess all those gears need to hide someplace (hint: it is vertically). That aside, for those who want an wonderful bit of timekeeping architecture on their wrist, the 20-piece edition of this Roger Dubuis At Watches & Wonders 2015 Replica Exalibur Spider Americas Edition can be obtained at their New York boutique at a price of $167,500, in Roger Dubuis 545 Madison Avenue, New York. So here is something new in Roger Dubuis, and it’s not merely an extremely impressive looking pocket watch, but also something which the Swiss luxury watch brand expects will be a new tradition for them. Known simply because the Roger Dubuis Hommage Millesime pocket view, this item is a one-of-a-kind creation based on a challenging restoration job of a vintage pocket watch movement. In reality, “millesime” in French simply means “classic” Roger Dubuis has declared that they will produce one such bit unique “restored classic” watch annually and that those items will be available for sale exclusively in Roger Dubuis brand boutiques around the world. That seems like a pretty good way of getting people in shops, or at least the shops that have these products. As the very first of its type, the Roger Dubuis Hommage Millesime needs to garner a good deal of attention if Roger Dubuis is to justify the new group. Though the cost for your Roger Dubuis Hommage Millesime will not be what people consider cheap, it did require massive amounts of effort and time for just 1 object.According to Roger Dubuis, Mr. Roger Dubuis himself gifted a vintage pocket watch motion to the company for them to animate and flip into the Roger Dubuis Hommage Millesime. It would be somewhat unfair for the movement within this pocket watch to be identified merely as a tool which has been decorated and restored. Roger Dubuis claims to have added several attributes to the motion too. They call the movement the Roger Dubuis caliber RD181, and aren’t particularly open with who made it in the first place or what season the motion was produced. I understand that Roger Dubuis wants to maintain attention on itself and its own accomplishments, however when they cite again and again that the motion was subject to a thorough restoration project it is almost unfair to those interested parties to neglect mentioning anything associated with the history of the movement or its origins.
Christophe Claret was at the SIAR with its new creations
As in previous SIARs, several brands introduced new products and limited editions at the venue, such as Hublot with its new Hublot Big Bang Classic Fusion Calaveras, Baume & Mercier Clifton Club Seleccion Nacional de Mexico, Manufacture Royale Androgyne Mexico and Louis Moinet Metropolis Sunrise Sonora, the sale proceeds of which will be used to help the citizens affected by the Sep 19th earthquake.
The SIAR 2017 presented awards in several categories to notable watches and brands at a Gala that was used to collect and donate funds to those affected by the earthquake. Bulgari was awarded the Watch of the Year award for the Bulgari Octo Finissimo Automatic, Chanel scooped the Ladies Award for the Première Camélia Skeleton and Hublot took the honors in the Sport Watch category with the Techframe Ferrari 70 years Tourbillon Chronograph.
The Rising Brand award was received by Roger Dubuis for its Excalibur Aventador S, while the Chronograph prize was awarded to Richard Mille’s RM 50-03 McLaren F1 Split Seconds Tourbillon Chronograph. In the Concept watch category the Zenith Defy LAB was the winner and in the High Complication the Vacheron Constantin Les Cabinotiers Celestial Astronomical Grand Complication 3600 received the recognition from the SIAR 2017 Jury.
Finally, in the Watchmaking Value category, Patek Philippe received the award for its 5320G Perpetual Calendar and Chopard’s Karl-Friedrich Scheufele was recognized with the Special Tiempo de Relojes Award.
The SIAR 2017 once again offered a solid platform for watch brands to present their watches and to get closer to the aspirations of the Mexican and South American markets. Communication and perception are key in these markets and the SIAR affords a great opportunity to encounter, in an intimate fashion, these two sides of the business.
Louis-Joseph Touron (Swiss Ambassador in Mexico), Carlos Alonso (CEO of the SIAR) and Carlo Lamprecht (CEO of the GPHG) proceed with the formal opening of the SIAR 2017 at the St. Regis Hotel.