Derek Cremers’ talk of an extraordinary project and the work of a lifetime is no exaggeration when it comes to the incredible metamorphosis undergone by A L’Emeraude, whose newly acquired stature – 400 sq.m. spread over three floors enhanced with oak wood and granite – not only lends a new dimension to the Place St François, but also to the entire Olympic capital. The ‘master of the house’ enthuses with evident sincerity : “We are fully ware that we are not on the Geneva’s Rue du Rhône nor Zurich’s Bahnhofstrasse, and we want our customers to enjoy an experience in keeping with the values of Lausanne and Canton Vaud. We have used local materials such as oak wood and granite, arranged comfortable and pleasant reception areas, as well as offering a view of the historical buildings on the square from the first floor. For us, it’s very important that customers spending time with us remember a fantastic moment, during which the professionalism, product knowledge, high-quality service and warm atmosphere convince them to choose this place for their next watch or jewelry purchase.”
Marina and Derek Cremers
To simplify a visit, one should distinguish between the three areas through which customers can wander in accordance with their personal preferences : the entrance to the integrated Patek Philippe and Rolex boutiques ; the entrance to the multibrand boutique also featuring jewelry*, linked by a light well to the first floor, where functional meets hospitality in a blend of elegance and efficiency. VIP guests will appreciate the discretion and cozy comfort that has been carefully thought out in every detail. Behind the scenes, everything is designed so that the 15-strong personnel can move smoothly and serenely around the premises.
For those keen to discover the ultimate concept of the new Patek Philippe and Rolex boutiques, a visit to A l’Emeraude is a must, exuding quintessential refinement all the way through to the wall decorations that are a nod to Patek Philippe’s Calatrava cross emblem and to the famous Rolex fluted bezels. This establishment has always been renowned for the quality of its selection of watches from the brands represented, an approach that also applies to Rolex which has decided to demonstrate its confidence in this entrepreneurial family by opening this boutique with them.
The 2017 Jaeger-LeCoultre Master trio all endure roughly the exact same industry dial design, skeletonised baton hands, and black markers together with light blue accents. With a simple but comprehensive two-tone dial, the outer part is brushed while the inner circle is grained, and the effect is beautiful. The industry markings are black and the date display uses a white date wheel using glowing blue numerals. The hands, much like all 3 models, are a skeletonised baton style that appears black in person but shows as blued steel on JLC’s website.The Jaeger-LeCoultre Mater Control Date’s 39mm-wide case is merely 8.5mm thick, thanks to the slender JLC 899/1 automatic movement inside. The 899/1 is a 4Hz movement with a 38-hour power reserve given by a single barrel. On wrist, the Date is easy-wearing and lovely, with a slender profile and superb legibility. If you would like an casual watch with a distinctive yet classic allure, this is about as great as any I can think of.Next upward is the fan favorite Jaeger-LeCoultre Master Chronograph (ref 1538530), using a 40mm steel case and two-register chronograph design. This 12-hour chronograph includes a 30-minute sub dial without a date. The balance of the dial layout isn’t to be understated and of the three new versions, the chronograph really sets the blue accents to best use. The outer tachymetre scale along with the chronograph scales are all rendered in this cool, saturated light blue. Together with the stark legibility of the black accents along with the baton hands, the blue handles to add a youthful flare to the look.
All the Baselworld 2017 new launches are available there. Following on from the fully integrated Rolex area, the Patek Philippe area welcomes visitors with a blend of warmth and simplicity, while showing complete respect for the brand identity codes. This collector’s dream stretches over a spacious 100 sq.m., furnished with taste and striking a perfect balance between luxury and well-being. It is a unique case in Switzerland. Trained both at Patek Philippe and Rolex, two full-time watchmakers handle fast after-sales service provided by authorized experts. Their workshops on two floors are equipped with machines for water resistance and polishing. On all levels, the security of clients and sales teams is intrinsically bound up with the prevailing professionalism that is at once omnipresent and invisible. A l’Emeraude is undoubtedly one of Switzerland’s finest watchmaking showcases.
*Jaeger-LeCoultre, F.P.Journe, Hublot, Panerai, IWC, Voutilainen, Ulysse Nardin, De Bethune, Breitling, Tudor, Romain Gauthier, Reuge, Shamballa, Marco Bicego, Morganne Bello
*Jaeger-LeCoultre, F.P.Journe, Hublot, Panerai, IWC, Voutilainen, Ulysse Nardin, De Bethune, Breitling, Tudor, Romain Gauthier, Reuge, Shamballa, Marco Bicego, Morganne Bello.